SEM, an acronym for Search Engine Marketing, is commonly known as pay per click (PPC) marketing because advertisers pay search engines each time a user clicks on their advertisement. Boomajoom’s SEM programs are only run on Google, unless otherwise specified by the client. Google offers a number of advertising products through “Google Ads” (formerly known as AdWords). You can read about how Google ads work here.
Boomajoom’s approach to SEM is different than many other agencies. Instead of generically sending traffic to your website, Boomajoom creates landing pages that are designed to generate more phone calls and inquiries than a standard website. Using these landing pages, we set estimates for the number of leads you should receive based on your budget and target geography. Good SEM campaigns focus on Reach, Relevance, and ROI.
Reach means showing your ad to a wide enough audience to generate business. Relevance means showing your ad to people actively looking for the product or service you offer. ROI means tracking the return on your investment so that you know whether your advertising is actually leading to profits for your business. That’s where our proprietary approach to search engine marketing shines.
Call us at (408) 429-0585 today to schedule a free consultation. Certainly, there is no risk, and we are comfortable providing an audit and site report prior to completing any work for you. You have nothing to lose and everything to gain. Call us today.
